Earn a best-ever $50 bonus by joining Rakuten and shopping online at thousands of retailers
Editor's Note
Act now if you want to join one of TPG's favorite online shopping portals and get a $50 one-time bonus.
Rakuten extended its best-ever offer for new members: If you join Rakuten through a referral link by Dec. 31 and spend at least $50 at eligible retailers within 90 days of becoming a member, both you and your referrer will receive a one-time bonus of $50.
If you aren't familiar with Rakuten, you can start your online shopping there and then continue on to many popular merchants, such as Walmart, Target, Saks Fifth Avenue and Lowe's.
Joining without a referral usually only gets you a one-time bonus of $10, so it's worth using a referral link to access a larger bonus to get started. The common referral bonus is $30, and we've seen a number of $40 offers in the past. However, Rakuten raised it to $50 and extended that deal through the end of 2025 — so if you're not a member, now is your chance to take home the site's best-ever bonus.
While you are at it, Rakuten is also offering some elevated earning rates for every dollar spent at many popular brands, making now a great time to start earning rewards for your online shopping. Through Oct. 8, Rakuten is advertising its Big Stack Event, in which members can get up to 15% cash back at stores like Lululemon, Bombas and Lego, but we've seen some deals as high as 20% at stores like PetSmart and Dermstore. Cash-back rates can change daily, so if you see a good reward rate, start your shopping through the link at Rakuten.
Read more: How to earn bonus cash back or Amex points on your online shopping purchases with Rakuten
Overview of Rakuten
Rakuten is an online shopping portal that partners with hundreds of online retailers, from household brands like Target and Nike to smaller merchants like Gorjana.
By starting your purchase at Rakuten and clicking through to the merchant from there, you'll take home cash back or American Express Membership Rewards points on every eligible purchase you make — in addition to the earnings on the rewards credit card you use for the purchase.
You can even download the Rakuten plug-in to make things easier. Once this is installed, you can just go directly to the merchant's site. The browser extension will then notify you if there's cash back available, like in the example below at Lululemon (the cash-back rate may have changed since the time of this screenshot):
This friendly reminder simplifies earning more rewards for your online shopping.
You may wonder how all of this is possible. Rakuten makes marketing agreements with individual retailers, which pay the site commissions on purchases that begin there. Rakuten then passes a portion of those commissions on to the customer. The retailer gets additional business, and you and Rakuten enjoy a cut of those purchases — a win-win for all parties.
To join as a new member with that $50 bonus up for grabs, visit this link and complete the online prompts by Dec. 31.
If you are a member who wants to refer a friend, simply log in to your Rakuten account and click the "Refer & Earn" button in the top row. You can choose to send your friend an email or share your referral link by another route — though note that the $50 referral bonus may not be available for all accounts.
Related: Get free points and miles for referring friends to loyalty programs and credit cards
How to make the most of Rakuten
While Rakuten is advertised as a cash-back portal, you can take your rewards to the next level by switching your earning preference to American Express Membership Rewards points.
In the above example, you'd take home 15 Amex points for every dollar you spend at Lululemon. Since our October 2025 valuations peg Amex points at 2 cents apiece (thanks to the array of transfer partners and valuable redemption options), this option could offer an even higher return on your online purchases.
However, the bonus for new members who join via a referral link is usually only available as cash back. You can link your Membership Rewards account after joining, but the one-time bonus will be paid in cash (after qualifying purchases). That said, if a friend or family member joins through your referral link (and completes the spending requirements) after you switch your earning preference to Amex points, you'll earn bonus points instead of cash back based on whatever referral offer is available at the time.
Note that going through Rakuten for your online purchases may mean sacrificing higher rewards that you would earn through something like an airline shopping portal — especially if there are any bonus offers through those sites. It's always a good idea to compare earning rates using a shopping portal aggregator.
Related: How I earned almost 30,000 Amex Membership Rewards points with help from Rakuten
Which credit card should I use?
If you're making purchases online, pay close attention to any potential bonus categories. However, your best bet may be to use a card that offers solid value for everyday purchases, such as:
- Capital One Venture Rewards Credit Card, Capital One Venture X Rewards Credit Card: Earn a minimum of 2 Capital One miles per dollar spent on all purchases.
- Citi Double Cash® Card (see rates and fees): Earn 2% cash back on all purchases (1% when you buy and 1% when you pay your bill), with the option to combine your rewards with Citi ThankYou Rewards points-earning cards for even more value.
- The Blue Business® Plus Credit Card from American Express: Earn 2 Membership Rewards points per dollar spent on eligible business purchases (on the first $50,000 in purchases each calendar year, then 1 point per dollar).
- Chase Freedom Unlimited® (see rates and fees): Earn a minimum of 1.5% cash back on all purchases that can be transferred to a Chase Ultimate Rewards points-earning card.
Remember that any cash back or Amex points you'd take home through Rakuten come in addition to the earnings on your card. You may even be able to stack an Amex Offer or Chase Offer at select merchants, so be sure to check those first to avoid leaving money on the table.
For example, holders of the American Express Platinum Card® enjoy up to $300 every calendar year (up to $75 per quarter) in statement credits at Lululemon (outlets are excluded, and the credit only applies to purchases at U.S. stores and online; enrollment is required). They can also earn up to $100 in statement credits at Saks Fifth Avenue every calendar year (up to $50 from January through June and another up to $50 from July through December; enrollment is required).
Since Amex applies these credits on the back end — as opposed to via a promo code at the time of purchase — you should still earn the cash back or bonus Amex points on the full subtotal of your purchase by starting at Rakuten and clicking through to Lululemon or Saks.
Related: Airline and hotel dining rewards programs: Which is best for you?
Bottom line
Using an online shopping portal like Rakuten can help amplify rewards on your online purchases, and with a best-ever bonus for new members, now's the perfect time to sign up for Rakuten (or refer your friends and family members). However, this elevated offer won't last forever, so don't miss out — join Rakuten today.
Related reading:
TPG featured card
Rewards
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro offer
Annual Fee
Recommended Credit
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits.Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits.Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.