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Access behind-the-scenes Apple TV+ sets in NYC this weekend — free for Sapphire Reserve cardholders

Dec. 10, 2025
2 min read
Chase Apple TV NYC 2025 event 1
Access behind-the-scenes Apple TV+ sets in NYC this weekend — free for Sapphire Reserve cardholders
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Editor's Note

This story was updated on Dec. 11 to reflect that Chase has made the Apple TV+ experience free for eligible cardholders. Those who previously redeemed 3,000 points for a ticket will automatically receive a refund.

Premium Chase cardholders can register for an immersive, behind-the-scenes Apple TV+ experience in New York City this weekend at no cost.

The pop-up, held at 415 Fifth Avenue, opens at 10:30 a.m. this weekend, with the last entry at 5 p.m. on Saturday and 3 p.m. on Sunday.

Eligible cards include the Chase Sapphire Reserve® (see rates and fees) and Chase Sapphire Reserve for Business℠ (see rates and fees).

Chase Apple TV NYC 2025 event
CHASE

Each cardholder can register for up to two tickets free of charge (cash payment is not accepted). If you already redeemed points, your 3,000 points will be refunded.

Once inside, attendees step into recreated environments from "Drops of God," "F1 The Movie," "The Morning Show," "Pluribus," "Severance," "Shrinking" and "The Studio."

Chase Apple TV NYC 2025 event
CHASE

You can expect access to real sets and props, as well as culinary and cocktail touches inspired by the shows and movies. There will also be immersive photo and video moments modeled after iconic scenes.

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The event is 21+, and Chase notes that the experience is largely standing and walking, with limited seating. Fun and festive attire is encouraged. There’s no parking on-site, but the venue is near the B, D, F, M, N, Q and R subway lines and just about a mile from Penn Station.

We recommend securing your ticket ASAP if you are interested. The checkout flow is not very intuitive — you’ll need to enter your email address in both fields on the first page before continuing.

Bottom line

If you’re in New York City and you're an Apple TV+ fan, a free, one-off interactive set experience is a compelling perk.

And for all Sapphire Reserve cardholders — even those not attending — don’t forget to activate your complimentary Apple TV+ and Apple Music subscriptions to maximize your cardholder perks (through June 22, 2027).

Related: Is the Chase Sapphire Reserve worth the annual fee?

Featured image by CHASE
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.